Maestría en Ingeniería · 2024

Patrones de sostenibilidad : gestión de capacidades para apalancar el crecimiento de pymes en entornos VUCA

This research explores factors that generate unsustainability in Colombian small and medium-sized enterprises (SMEs) in VUCA (Volatility, Uncertainty, Complexity and Ambiguity) environments, through a mixed approach that combines quantitative and qualitative analyzes from surveys of entrepreneurs and corporate leaders with experience in innovation, business, strategy and organizational competitiveness. The results reveal that factors such as lack of access to financing, intensified competition, changes in the market, macroeconomic fluctuations and technological obsolescence significantly affect and put business sustainability at risk, limiting the ability to adapt to changes in the business environment. Research suggests that companies must constantly monitor their environment and business model to ensure desirability, feasibility and viability, which are critical to long-term sustainability. Strategic ambidexterity becomes a fundamental activity to generate continuity opportunities for businesses, highlighting the importance of using mechanisms that diagnose and enable the efficient exploitation of existing business models from the understanding of sustainable patterns such as desirability, feasibility and viability and the exploration of new models to face the challenges generated by highly uncertain environments that constantly threaten processes, products and businesses. Patterns such as continuous innovation and adaptability stand out, essential to maintain competitiveness in volatile, ambiguous, complex and highly uncertain environments.

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