Maestría en Sostenibilidad · 2025

Modelo de economía circular para Mattelsa SAS. Estudio de caso

The objective of this research is to structure a circular economy model adjusted to the needs of the company Mattelsa S.A.S. It is based on the trend of the textile sector towards the development of circular businesses, seeking to reduce the impacts generated by the inadequate management of post-consumer waste, in a financially profitable and socially responsible manner. Throughout this study, the methodology based on the circular production program proposed by the Cámara de comercio de Medellín and the Socya Foundation (Cámara de comercio de Medellín para Antioquia, s.f) was used; oriented to promote investments in industrial economy businesses. Thus, a gap analysis was conducted, identifying the main circular business opportunities within the organization. From this initial prioritization, the three main ones were selected, developing for each of them the business model canvas under the structure of the Business Model Canvas. Finally, from these, the business model for the extension of the useful life of used garments was chosen. Based on this choice, a reverse logistics chain, some tools for developing an effective marketing strategy, key indicators, a detailed financial analysis formulated through six scenarios, a brief market study and the measurement of the impact of the initiative on sustainable development through the SROI (Social Return on Investment) indicator are proposed. It is important to note that in all the analysis scenarios there was feasibility in terms of both financial and social impact, but to a greater extent in scenarios one and five. As a conclusion, it is proposed that the effectiveness of this business model depends on a solid marketing strategy, which takes advantage of digital tools such as the website, blockchain technology, digital passport and storytelling, in order to promote the return of garments by customers and thereby ensure the availability of reusable material. In addition, it is believed that the development of this model will provide Mattelsa with brand strengthening and differentiation in the market for its commitment to sustainability.

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