Maestría en Sostenibilidad · 2025

La innovación para la sostenibilidad en seis empresas grandes colombianas pertenecientes al G12

This thesis analyzes the relationship between innovation and sustainability in six major Colombian companies that are part of the G12. The G12 is a group of 12 companies convened by Bancolombia to share, learn, and create synergies that accelerate sustainability among the participating organizations. Using a qualitative approach based on interviews with business leaders, key patterns, skills, and methodologies were identified that facilitate the integration of these strategic areas. The findings reveal that, although the connection between innovation and sustainability is emerging, it is not always intentional or structured. However, when these areas are aligned, they generate significant benefits, such as triple-impact solutions, strategy acceleration, and the creation of long-term sustainable value. The study also underscores the importance of leadership, soft skills, and systemic approaches in implementing initiatives, while identifying opportunities to strengthen collaboration within the G12 framework. Finally, recommendations are proposed to overcome existing barriers and enhance the impact of this connection in the Colombian business environment.

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