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Universidad EAFIT

Maestría en Desarrollo Humano Organizacional · 2025

La compensación como medio de retención de personal

García Valencia, Jenny AndreaAsesor: Betancur Hurtado, Carlos Mario

This research proposes an integrated compensation strategy to reduce employee turnover by analyzing the needs and expectations of both the organization and its employees. Through a qualitative case study, key areas for improvement in compensation policies were identified, such as salary equity, benefits, and professional development opportunities. Integrated compensation goes beyond base salary, incorporating additional benefits and non-monetary incentives like recognition and development. This model aims to attract, motivate, and retain talent through a competitive package aligned with employee expectations. Additionally, it allows companies to adapt to changing market needs, create a positive work environment, and strengthen the relationship between employer and employee. Implementing an integrated compensation strategy not only improves employee satisfaction and engagement but also contributes to a sustainable competitive advantage, promoting organizational stability and productivity.

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