Maestría en Derecho · 2025

Del prestigio al desvanecimiento : el riesgo de la dilución marcaria y su aplicación e interpretación en Colombia en la clase 25 de la Clasificación Internacional de Niza

This article examines the concept of trademark dilution and its impact on well-known trademarks within Class 25 of the Nice International Classification (fashion industry) in Colombia. Through a comparative approach, the regulatory frameworks of the United States and the European Union are analyzed, highlighting the historical development and debates surrounding the implementation of this concept. Likewise, the article reviews how the Andean Community system addresses trademark dilution and the challenges it entails. Additionally, it describes the way in which the Superintendence of Industry and Commerce has applied this concept in certain rulings, followed by a critique of inconsistencies in normative interpretation and the lack of clear guidelines in decision-making. The article concludes with recommendations to the Superintendence of Industry and Commerce aimed at providing greater clarity in the application of this legal concept.

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