Maestría en Comunicación Política · 2025

Nuevas estrategias de rendición de cuentas en el sector público : comunicación política para transformar la relación entre Estado y ciudadanía

Resumen

This article is based on experiences during the accountability processes in the Antioquia Governor's Office during the 2020–2023 period. Rather than providing a technical overview, it seeks to open a conversation about what accountability truly means in terms of political communication, open government, and citizen participation. It draws on a case study, informed by the author's role as a public servant, which exposes both the progress and the tensions that accompanied this process. It highlights achievements such as the use of digital strategies, the commitment to open data, and increasingly clear public communication. It also highlights gaps that continue to linger, such as the low level of effective citizen participation, despite the efforts. The article proposes thinking of accountability not only as a legal requirement, but as a communicative, symbolic, and emotional act, as a bridge between the institutional and the human. It can use strategies to increase citizen engagement through gamification, as a tool with the potential to renew current formats, bring people together, and help rebuild trust in institutions. Ultimately, this article is an invitation to rethink our ways of practicing democracy through everyday public management, in order to contribute to the debate on how to strengthen democracy through the everyday practices of public management.

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