Maestría en Gerencia de Proyectos · 2025

Estudio de prefactibilidad para la creación de una empresa que comercialice productos derivados del coco

This prefeasibility study evaluates the viability of establishing a company dedicated to the production and commercialization of coconut-derived products in Bogotá, with a focus on strengthening the economic and social development of the coconut-producing region of Chocó. The assessment follows the methodology of the United Nations Industrial Development Organization (UNIDO), which includes eight core analyses. The market study identifies growing demand for products such as coconut oil, milk, and flour, driven by health and cosmetic trends. The technical study outlines production processes, equipment needs, and optimal location. The organizational study defines the administrative and operational structure. The legal study reviews regulatory requirements and permits. The environmental study assesses potential impacts and proposes sustainability measures. The economic study estimates investment and operating costs. The financial study projects key indicators such as an IRR of 56,8% and a Net Present Value (NPV) of COP 108 million, confirming the project’s feasibility. Finally, the risk analysis identifies critical threats such as raw material supply shortages and logistics issues, alongside proposed mitigation strategies. In addition to the UNIDO methodology, complementary tools such as the General Adjusted Methodology (MGA)—commonly used for public investment projects—were explored. However, UNIDO’s comprehensive and industry-focused framework was selected as the most suitable. The study focuses on three coconut-derived products: oil, milk, and flour, chosen for their strong market demand and broad application. The analysis confirms a clear market opportunity, especially in the healthy food and natural cosmetics sectors. In terms of territorial impact, the project is expected to bring significant benefits to both Bogotá—through job creation and commercial activity—and Chocó, by strengthening local production chains, generating rural employment, and adding value to the coconut as a regional resource. The financial, social, and environmental results suggest that the project is technically and economically feasible, with strong potential for long-term sustainability if managed strategically. This study provides a solid foundation for decision-making by investors, development agencies, and the communities involved.

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