Maestría en Gerencia de Empresas Sociales para la Innovación Social y el Desarrollo Local · 2025

Diagnóstico para la sostenibilidad empresarial : una herramienta para contribuir a la generación de valor compartido en Colombia

This thesis aims to develop a methodological tool to support Colombian private-sector companies in transitioning towards sustainable business models through the integration of strategies focused on creating shared value. Based on a literature review and a comparative analysis of thirteen national and international certification standards, a diagnostic questionnaire was designed comprising five key dimensions: governance and sustainable strategy, environmental management and resource efficiency, human capital and labor practices, social impact and community engagement, and innovation and shared value creation. The questionnaire enables organizations to identify their maturity level in sustainability, assess organizational strengths and gaps, and receive specific technical recommendations per dimension. The research is grounded in a robust conceptual framework that interconnects corporate social responsibility, sustainability, social enterprise, and shared value creation, demonstrating their mutual reinforcement and relevance to the Colombian business context. As a result, the study delivers a practical, flexible, and context-sensitive tool applicable to both large corporations and small and medium-sized enterprises. This proposal aims to bridge the gap between sustainability discourse and its real-world implementation, contributing to the transformation of traditional business models into more inclusive, responsible, and resilient enterprises.

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