Maestría en Estudios del Comportamiento · 2025

Intervención comportamental para facilitar el estado atencional en las reuniones virtuales del grupo de lideres de gestión humana en la Unidad Estratégica de Negocio (UEN) Courier del grupo Logístico TCC

This research aimed to enhance the sustained attention state during virtual meetings of the Human Management team of the Courier Strategic Business Unit (SBU) at Grupo Logístico TCC in Medellín, Colombia, by promoting the systematic implementation of operational routines—repeated, observable, and context-adapted behavioral sequences executed with strategic intent (Feldman & Pentland, 2003, pp. 4-6) - the intervention sought to foster cognitive engagement and efficiency in digital environments, addressing issues such as digital fatigue, multitasking, and the structural improvement of meetings. The four-week intervention involved the application of the EAST model, supported by boosting strategies and complemented by default, visual, and contextual nudges implemented before, during, and after meetings, alongside meeting restructuring and the assignment of specific roles. The measurement, conducted through pretest and posttest assessments, utilized tiva Insights (Microsoft, s. f.) to evaluate operational routines, including no overlap with other meetings, avoidance of multitasking, meetings lasting one hour or less, timely joining and ending, and scheduling within working hours. These measurements were supplemented with surveys and systematic observations. Although the results did not show statistically significant changes in the variables analyzed by Viva Insights, suggesting incipient effects possibly limited by the small sample size or uncontrolled contextual factors, trends of improvement were observed, particularly in the punctual start and end of meetings, as well as reductions in average meeting duration and digital fatigue. These findings provide empirical evidence on behavioral interventions in virtual contexts, contributing to the field of organizational behavior and offering promising insights for future interventions with greater scope and methodological robustness.

Palabras clave

Tesauro de su biblioteca