Maestría en Ingeniería · 2026

Desarrollo e implementación de un sistema de agentes de inteligencia artificial para la creación de contenido en comercio electrónico utilizando modelos de lenguaje de gran tamaño

The exponential growth of e-commerce has created an increasing demand for attractive, dynamic, and personalized digital content. However, the manual creation of audiovisual content represents an operational challenge due to its high cost and production time. In this context, the following work proposes the development and implementation of an automated system for the generation and publication of advertising audiovisual content using artificial intelligence, applied to an e-commerce store built on an inventory and sales management system for electronic commerce, which in this case was built on Shopify. The solution integrates tools such as Make.com for workflow automation, OpenAI for conversational script generation, HeyGen for video creation with virtual avatars, and the Instagram API for the direct publication of audiovisual content as reels. The system starts with a custom button in the Shopify admin panel, which activates a backend that sends product data to the automation scenario. This flow generates a video with voice-over and avatar, automatically publishes it on social media, and notifies the user by email throughout all phases of the workflow. To evaluate the effectiveness of the AI-generated content, a mixed methodology was designed that includes the execution of real campaigns and the administration of surveys to users and experts. The results show a positive impact on engagement metrics for the promotional video, as well as favorable acceptance by users of the automatically generated content. This applied research demonstrates that it is possible to comprehensively automate the production of audiovisual content for e-commerce, reducing operational times, increasing scalability, and improving digital marketing efficiency through AI-based tools.

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