Doctorado en Administración · 2026

Creación de valor para stakeholders en empresas multinacionales de mercados emergentes : el caso de una plataforma digital multilatina

The unprecedented rise of emerging market multinational enterprises (EMMEs) has brought about major transformations in the global economy, challenging traditional models of internationalization and the ways in which value is created. The study of EMMEs has generated a rich theoretical discussion, as classical approaches have had to be expanded to accommodate the analysis of these new contexts. One of these debates concerns value theory, which can no longer be understood solely through the logic of efficiency and competitive advantage, but rather as a relational, distributed, and situated construction among multiple actors. This thesis positions itself within an emerging discussion by proposing a critical perspective on how digital multilatina platforms create, capture, and extract value in environments characterized by high informality, algorithmic governance, and structural asymmetries. Through an in-depth qualitative case study and the combined use of interviews, document analysis, and social media analysis (SMA), this research characterizes how a digital multilatina defines its sources of value creation and capture, interacts with its stakeholders, and redistributes or concentrates the benefits generated. The methodological design makes it possible to connect the internal narratives of organizational actors with external perceptions regarding the legitimacy and sustainability of the business model. Five key dimensions are analyzed: sources of value creation and capture (individual, organizational, social), strategic value creation processes, internal and external mechanisms of value capture, dynamics of value extraction (financing, algorithms, data), and emerging categories such as the monetization of interaction, precarious working conditions, and technological governance. One of the most relevant findings is the formulation of structural duality, a permanent tension between the collaborative creation of value (through innovation, network effects, and modularity) and its extraction (through algorithmic control, data opacity, and risk externalization). This duality does not represent a temporary imbalance; rather, it constitutes a structural feature of platform capitalism in emerging markets and highlights the need to rethink ethical, regulatory, and theoretical frameworks from a situated, inclusive, and multistakeholder perspective. Finally, the thesis proposes advancing toward a research agenda that integrates the principles of sustainable value with participatory governance models, thereby broadening the theoretical understanding of international management from the standpoint of emerging markets.

Palabras clave

Tesauro de su biblioteca