Maestría en Administración - MBA · 2026
Estrategia de gestión del cambio para la transformación organizacional y del talento humano en la Alcaldía de Medellín
The Medellín Mayor's Office is undergoing an institutional transformation process stemming from its transition to a Special District of Science, Technology, and Innovation and the implementation of the Antioquia III public merit-based selection process, which entails a significant renewal of its staff. The concurrence of these two processes increases the risks of institutional fragmentation, loss of organizational knowledge, and disruption to the continuity of service to citizens. In this context, this thesis aims to structure a change management strategy that allows for the integration of institutional redesign and human talent renewal. To this end, a qualitative approach with a descriptive-propositive scope is adopted, using a case study focused on the Medellín Mayor's Office, supported by document review, organizational and regulatory analysis, and the identification of stakeholders and risks. As a result, a comprehensive strategy is formulated that integrates principles of participation, communication, and well-being, an institutional coordination framework, differentiated action plans, and cross-cutting actions aimed at the sustainability of the change. This work provides an applicable and replicable tool for change management in public entities.
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Contenido
- Introducciónp. 6
- Generalidades sobre el Objeto de Estudiop. 7
- Pregunta de Investigaciónp. 13
- Justificaciónp. 14
- Objetivosp. 16
- Generalp. 16
- Específicosp. 16
- Marco de Referencia Conceptualp. 17
- Cambio Organizacional en el Sector Públicop. 17
- Modelo de liderazgo del cambio (Kotter)p. 19
- Gestión individual del cambio (ADKAR)p. 21
- Diseño Metodológicop. 25
- Humano en la Alcaldía de Medellínp. 28
- Marco Normativop. 28
- Premisas de la Estrategiap. 31
- Coordinación de la Estrategiap. 33
- Partes Interesadas – Stakeholdersp. 35
- Flujo de Operación de la Estrategiap. 37
- Acciones Transversalesp. 51
- Plan de Comunicacionesp. 54
- Recursosp. 56
- Reflexiones Finalesp. 58
- Referenciasp. 60
- Tabla 1p. 38
- Tabla 2p. 41
- Tabla 3p. 43
- Tabla 4p. 47
- Tabla 5p. 48
- Tabla 6p. 50
- Ilustración 1p. 28
- Ilustración 2p. 37