Does Social Media Intelligence  and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.

Zarate Chujfi, Luis Alejandro

Colegio de Estudios Superiores de Administración

Doctorado en Administración de Empresas - DBA · 2025

Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.

Zarate Chujfi, Luis AlejandroAsesor: Santa Florez, Ricardo Alberto

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Resumen

Three interconnected research papers that collectively enhance our comprehension of the mechanisms by which digital intelligence tools, specifically Social Media Intelligence (SMI) and Artificial Intelligence (AI), influence strategic decision-making and collaborative effectiveness in Latin American organizations. Each paper examines a unique aspect of this more extensive investigation. However, they collectively constitute a cohesive trilogy that: (i) delineates the boundaries of senior management's confidence in SMI, (ii) reveals Biological sexbased disparities in the manner in which SMI is translated into decisions and performance, and (iii) illustrates the critical role of explicit digital strategy in leveraging AI and SMI to enhance decision quality and teamwork.

Palabras clave

Social Media Intelligence, Artificial Intelligence, decision-making, collaborative effectiveness, Latin American organizations

Citar

APA 7

Zarate Chujfi, L. A. (2025). Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations [Tesis de doctorado, Colegio de Estudios Superiores de Administración]. Repositorio institucional. http://hdl.handle.net/10726/5903

ICONTEC

ZARATE CHUJFI, Luis Alejandro. Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations. Tesis de doctorado. Bogotá: Colegio de Estudios Superiores de Administración, 2025. Disponible en: http://hdl.handle.net/10726/5903

BibTeX

@phdthesis{zarate2025,
  author = {Zarate Chujfi, Luis Alejandro},
  title = {{Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations}},
  school = {Colegio de Estudios Superiores de Administración},
  year = {2025},
  url = {http://hdl.handle.net/10726/5903}
}

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