ICPM 2022 · 2023
Organizational ambidexterity: a dual approach to value creation
Organizational ambidexterity emerges as a design model for dual organizational structures for innovation, to improve the company's innovative capabilities. Hence, an ambidextrous organization is conceived as one that can explore new opportunities while, at the same time, exploiting its current business. In this sense, this work presents a theoretical- conceptual perspective on organizational ambidexterity and its relationship with value creation. For this, a bibliographic review was carried out around a sample of 495 documents extracted from Scopus and from there, it is highlighted, among others, that organizational ambidexterity triggers the creation of a differentiated value for consumers, thanks to innovation, the exploration of new opportunities and the inclusion of new technologies.