Negocios Internacionales · 2025
Nimajumidi - Flavored Plantain Chips
Los países latinoamericanos tienen una gran oportunidad de mostrar al mundo sus hermosos paisajes y sus increíbles productos agrícolas. La idea es crear estrategias inteligentes para exportar aquellos productos que aportan felicidad y valor a la gente de la región. Al usar este modelo de exportación, podemos comprender mejor lo que ofrecemos y explicar sus beneficios. Analizar detenidamente cómo cultivamos, producimos, empacamos y entregamos estos productos nos ayudará a encontrar las mejores maneras de exportarlos a países con gran demanda. Un buen ejemplo son los chips de plátano, especialmente los sabores especiales de Colombia. Estos chips demuestran cómo la comida latina puede sorprender al mundo. Aunque son asequibles, aportan mucha alegría y sabor.
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Contenido
- Table of Contentsp. 2
- Tables Content Listp. 5
- Figures Tablep. 5
- Introductionp. 6
- Group Learning Objectives – Focus on Our Process as Studentsp. 6
- General Objective:p. 6
- Specific Objectives:p. 6
- Methodologyp. 7
- Building the Market Preselection Matrixp. 8
- Data Quality Checkp. 9
- Study Limitationsp. 9
- Conclusionp. 9
- Product factsp. 9
- Justificationp. 10
- Productp. 7
- PESTLE Analysisp. 11
- Politicalp. 11
- Economicp. 11
- Socialp. 12
- Technologicalp. 12
- Legalp. 12
- Environmentalp. 12
- Justification for Country Selectionp. 13
- Methodological Support for the Business Plan of Nimajumidi in the USAp. 13
- Who are we going to sell to in the USA?p. 13
- How are we going to get the information we need in the USA?p. 14
- Research by directly asking people:p. 14
- Retail Observation:p. 14
- Surveys:p. 15
- Product Testing:p. 15
- How are we going to analyze the information we gather in the USA?p. 15
- Analysisp. 15
- Conclusionp. 9
- MARKET STUDYp. 16
- United States Marlet Overviewp. 16
- Consumer segmentsp. 17
- Flavor profile analysisp. 17
- Competitive landscapep. 18
- TECHINAL STUDYp. 18
- Working Planp. 19
- Budgetp. 21
- LAW STUDYp. 21
- Legal Environment in Colombia (Domestic Production)p. 21
- Legal Environment in the United Statesp. 22
- Economic and Production Factorsp. 23
- Cultural and Market Acceptance Factorsp. 23
- Environmental Factorsp. 24
- Logistics and Distribution Factorsp. 25
- FINANCIAL STUDYp. 25
- Snack Market Analysis in the U.Sp. 25
- Market sizep. 16
- Consumer preferencesp. 25
- Competitionp. 25
- Cash Flow Projectionp. 25
- 21,400 × 12 months = USD 256,800 per yearp. 25
- Estimated Costsp. 25
- Other operating costsp. 26
- Financing Optionsp. 26
- Bank loansp. 26
- Angel investors or venture capitalp. 26
- Government support programsp. 26
- Profitability Focus Gross profitability: USD 40,800 ÷ USD 256,800 × 100 = 15.9%p. 26
- and 12%p. 26
- Export Price and Logisticsp. 26
- Shipping costsp. 26
- Customs clearance timep. 26
- Logistics infrastructurep. 26
- Strategy Tipsp. 27
- Product differentiationp. 27
- Pricing strategyp. 27
- Attatchmentsp. 27
- REFERENCESp. 28
- Table 1. United States Market Overviewp. 16
- Table 2. Consumer segmentsp. 17
- Table 3. Flavor profile analysisp. 17
- Table 4. Competitive landscapep. 18
- Table 5. Working Planp. 19
- Figure 1. Cultural alignment of Nimajumidi in Colombia Vs the U.Sp. 20