Contaduría Pública · 2024
Desafíos del presupuesto en startups: nuevos modelos de empresas
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Resumen
The purpose of this research article is to explore and describe innovative business models in the context of entrepreneurial and dynamic environments. We particularly focus on startups, companies that rely on innovation, advertising and adaptive budgeting strategies. Since these companies lack an established budget history, their focus is on creating strategies based on consumer demands. This research has a qualitative approach and a descriptive scope, which allowed a documentary review of primary and secondary sources to be carried out in order to find out what the business models of Startups are, their characteristics and what their budget strategies could be. Therefore, from this vision it is concluded that analyzing flexible and sustainable budget strategies for startups, these operate under innovative business models, taking into account the evaluation of 2 the financial challenges faced by budgetary evolution and development, this being fundamental for growth. business.