Comercio Internacional · 2024
Análisis del mercado internacional para la comercialización de guadua de la asociación AGRORIS del resguardo indígena san Antonio de Calarma (Tolima)
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Resumen
Summary This study analyzes the international market for guadua, addressing its growing demand, competition, strategic alliances, sustainability, and corporate social responsibility. It is divided into sections that delve into the commercial and socioeconomic dynamics of this resource, emphasizing its importance in sustainable construction and other industries. The study examines the increasing global demand for guadua and its application in various industries, as well as the competitive strategies adopted by countries such as Colombia, Ecuador, and Costa Rica. The role of environmental certifications in producer competitiveness is highlighted. Additionally, the study discusses strategic alliances and marketing networks, along with the ethical and environmental practices necessary for the sustainable export of guadua.