Hotelería y Turismo Ecológico · 2024
Producto turístico cultural para la recepción de viajeros franceses a Colombia
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Resumen
Cultural tourism products are seen as an opportunity to diversify tourism activities and enhance the cultural and natural resources of destinations. Currently, they are a strategy to strengthen inbound tourism. In this sense, the objective of this monograph is to design a cultural tourism product that includes tourist attractions in the Orinoco, Amazon, Andean and Pacific regions as a contribution to international inbound tourism in Colombia, taking as a reference the French target public. The methodology for the development privileges the qualitative approach of descriptive type. The results allowed consolidating the design proposal through a pilot test with a segment of the French population. It is expected that the product design can be applied in other contexts within the European region to promote inbound tourism from cultural tourism products.