Sporala red del conocimiento
Universidad Antonio Nariño

Administración de empresas (virtual) · 2025

Plan de negocios para la creación de una empresa dedicada a la comercialización de jabones artesanales en la ciudad de Santiago de Cali.

Martínez Bernal, Gloria JimenaAsesor: Montaña Martinez , Lady Bibiana

Solo ficha. El repositorio marca este trabajo como «Acceso abierto»: el PDF no es público, así que aquí no hay texto para leer. Ver la ficha en el repositorio.

Resumen

This project seeks to develop a business plan to determine the viability of creating a company dedicated to the marketing of handmade soaps in the city of Santiago de Cali, which is responsible both in the environmental and social impact of its activities. To achieve this purpose, a market research was carried out, performing an analysis of the product, the potential client, the competition and the possible suppliers. Likewise, the organizational and legal structure of the company was developed, defining key factors such as the technical study, the economic and financial study, data of great importance when identifying the viability or non-viability of the idea.

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