Sporala red del conocimiento
Universidad Antonio Nariño

Administración de empresas (virtual) · 2025

Plan de negocios para la creación de una inmobiliaria, en Tunja, Boyacá.

Sarmiento Ramírez, Héctor AndrésAsesor: Roa Monroy, Yesid Fernando

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Resumen

The following research aims to consolidate a business plan for the construction of a real estate agency in the city of Tunja, Boyacá. This research was qualitative in nature, where its research methodology focuses on the meaning and interpretation of people's experiences, perspectives and behaviors, and uses nonnumerical data to analyze and understand these phenomena. In this research we will be able to identify that the real estate sector in Tunja faces several challenges in housing rental. One of the main problems is the shortage of affordable housing.

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