Comercio Internacional · 2025
Investigación de mercados emergentes para la comercialización internacional del aguacate hass del Tolima
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Resumen
The purpose of this work is to identify the most suitable emerging markets for the export of Hass avocado produced in the department of Tolima, exploring new opportunities for internationalization and expansion of the Colombian agro-export sector in the period 2020-2024The research adopts a mixed approach with descriptive scope, collecting and analyzing secondary data onhenternational demand for Hass avocado. To do this, specialized platformssuch as Legiscomex, rademap and the World Bank, among others, are used with the aimcharacterizing the main consumer markets and evaluating their growth potentia