Administración de empresas (virtual) · 2025
Plan de negocios para la producción y comercialización de huevos de gallina en una granja del municipio de Buenaventura Valle del Cauca.
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Resumen
The main target of this study is to develop a business plan for the production andmarketing of chicken eggs on a farm in Buenaventura city, Valle del Cauca. The initiative seeks to generate a sustainable production model that contributes to local economic development and offers an accessible product with high nutritional quality. This project try to evaluate the economic and strategic viability of the business, identifying market opportunities and establishing a guidelines for its successful implementation. The information obtained is based on primary sources, such as surveys and interviews to producers and consumers, and secondary sources, including previous studies, scientific articles and statistical data.