Diseño Gráfico · 2025
Ctrl Z: Campaña de sensibilización digital
Solo ficha. El repositorio marca este trabajo como «Acceso abierto»: el PDF no es público, así que aquí no hay texto para leer. Ver la ficha en el repositorio.
Resumen
Adolescents today are exposed to an overwhelming flow of information on digital platforms, which, rather than fostering knowledge, often leads to disinformation, infoxication, and a decline in critical thinking skills. The Ctrl Z project addresses this challenge by designing and implementing a digital awareness campaign aimed at promoting the critical consumption of information among 15- to 17-year-old students at the Célestin Freinet School in Bogotá. The main objective was to develop a visual communication strategy— grounded in graphic design principles and digital language—that encourages reflection and critical thinking in the daily use of social media platforms such as Instagram and TikTok.