Administración de empresas · 2025

Estudio de factibilidad para una comercializadora de insumos agrícolas en el municipio de Chíquiza - Boyacá

Resumen

This study addresses the problems facing the municipality of Chíquiza, Boyacá, a municipality par excellence in agriculture. A real demand was detected for the implementation of an agricultural input marketing company to meet the basic needs of farmers who have to travel long distances to acquire the inputs required for their crops. Using a descriptive methodology and a mixed approach, the study seeks to address the existing problems in the town center and the villages of Sucre, Juan Díaz, and Rondón in the municipality. It conducts a situational assessment using analytical tools such as Pestel and the SWOT matrix, and conducts a market study with a survey of 245 farmers in the region. A technical and financial analysis is also presented to determine the feasibility of the study for presenting an undertaking focused on the marketing and distribution of agricultural inputs that would lead to improved crop productivity and profitability and minimize costs and time in the development of agricultural activities in this area of the municipality. It is concluded that the project is viable, both technically and financially, yielding a significant annual return and economic indicators commensurate with the initial investment

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