Ingeniería Industrial · 2025
Diseño de estrategias de mercadeo para la comercialización de miel de abejas en la empresa Apicultura la Reina
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Resumen
Apicultura la Reina is a company that is dedicated to the production and marketing of bee honey in the municipality of Villavicencio, Meta, positioned in the market with high quality products. The objective of this project is to design market strategies to improve marketing and competitiveness, Apiculture La Reina distributes its product in stores, supermarkets and end customers, and has a sales system that includes direct calls from customers and home deliveries when necessary, encouraging distribution and maintaining competitive prices, for this purpose development of the project based on a market analysis that included surveys of customers and shopkeepers, collecting valuable data on preferences and demand.