Contaduría Pública · 2026
Plan de negocio Eco Bella SAS
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Resumen
This business plan assesses the feasibility of establishing Eco Bella SAS, a company focused on the commercialization of a moisturizing facial emulsion made with artichoke extract, designed to prevent and treat melasma in women in Bogotá, particularly between the ages of 36 and 48. A mixed methodology (quantitative and qualitative) was applied, including market research, technical, legal, and financial analysis. The value proposition integrates dermatological health, sustainability, and social awareness.