Comercio Internacional · 2026
Viabilidad para la creación de un emprendimiento virtual salwah cosmétics dedicada a la importación y comercialización de productos de skincare coreano
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Resumen
The present work contains a feasibility study for the creation of the startup Salwah Cosmetics, a virtual store focused on the import and commercialization of Korean skincare products in Colombia. The analysis is organized into four phases that allow for a comprehensive evaluation of the project: the first phase studies the market to identify opportunities, demand, and consumer trends; the second phase determines the technical, logistical, and operational aspects necessary for the operation of the virtual store; the third phase addresses the structuring of the import, logistics, and online sales departments, ensuring compliance with health and commercial regulations; finally, the fourth phase conducts the financial analysis to estimate the required investment, revenue projections, expected profitability of the business, and the analysis of risks and impacts.