Ingeniería Industrial · 2026
Modelo estratégico al sector turismo de Riohacha mediante la herramienta del balanced scorecard
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Resumen
This project aims to design a strategic model for the tourism sector in Riohacha using the Balanced Scorecard tool, with the goal of consolidating the competitiveness and sustainability of the cluster in the region. Initially, a theoretical foundation is established to identify and relate the BSC perspectives to the tourism sector. This is followed by an analysis to identify the main external and internal factors to establish the current state of the companies and demonstrate the need to implement strategic planning tools that guide decision-making toward measurable and sustainable results. Its application seeks to consolidate a comprehensive management system that links organizational culture and social responsibility as cornerstones of tourism development in Riohacha. The results of the study provide a methodological guide to promote planning, efficiency, and value creation.