Comercio Internacional · 2026
Plan de Negocios Internacional de la Mermelada de Açaí
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Resumen
This international business plan aims to determine the feasibility of exporting açaí jam from the Guainía Department of Colombia to the United States. Through market, technical, administrative, legal, and financial studies, the competitive potential of the product was identified in a growing market that demands healthy and sustainable foods. The methodology implemented a mixed-methods approach that combined interviews, direct observation, and document analysis. The results demonstrated the project's profitability and its contribution to strengthening the economic and social development of the Guainía Department through the active inclusion of indigenous communities and the promotion of sustainable production practices geared toward competitiveness in international trade.