Comercio Internacional · 2025
Investigación de mercado emergente para la exportación de Banano Bocadillo Tolimense
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Resumen
ow for a broader international presence of this Colombian product through the analysis of various factors that determine the target market for its export. The research compiles relevant information concerning economic, physical, and social factors in different countries, with the purpose of identifying which destinations may be most favorable for this product. The process leading to the final result is based on the development of a market selection matrix, in which the aforementioned factors are weighted and, using objective criteria, respective scores are assigned. The market with the highest score is then identified as the selected market.