Administración de empresas · 2026

Estudio para Desarrollar una Plan de Marketing Digital para el Supermercado Su Papá Autoservicio del municipio de Cartagena del Chaira – Caquetá

Resumen

The objective of this research was to design a digital marketing plan for the Supermarket Su Papa Selfservice, located in Cartagena del Chaira, using a quantitative and descriptive methodology, a diagnosis of the current situation of the supermarket was carried out, in order to establish a portfolio of products and services suitable to improve their competitiveness and visibility, the population studied included 380 people, and the collection of information was carried out through surveys; The results revealed a high level of brand awareness and a preference for receiving information through social networks. Based on these findings, an action plan was proposed through key strategies, such as the creation of social networks, customer loyalty. and optimizing digital presence to increase reach and interaction with consumers.

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