Comercio Internacional

Diseño de un plan exportador para Patacones precocidos de Banano verde del distrito de Santa Marta (Colombia) con destino al mercado de España

This paper, entitled “Design of an Export Plan for Pre-cooked Green Plantain Patacones from the District of Santa Marta (Colombia) Destined for Spain,” arises as a response to the need to diversify Colombia’s export supply through the addition of value to a product with agro-industrial and commercial potential. The main objective was to design a feasible export plan to bring this product from Santa Marta to the Spanish market, taking advantage of the growing demand for ready-to-eat foods and the opportunities within the banana sector. The methodology was developed under a descriptive-explanatory approach, using a case study supported by documentary analysis of primary and secondary sources, market review, and technical, legal, organizational, and financial studies. As results, a favorable market was identified in Spain, especially due to the presence of the Latin American population and consumers’ openness to practical and differentiated products. In addition, the technical-operational and legal proposal for the production and export process was structured, including packaging requirements, cold chain management, and applicable regulations. Financial feasibility was established through the estimation of investment, costs, revenues, and break-even point, while social and environmental impacts were also evaluated, proposing measures to maximize local benefits and minimize negative effects. In conclusion, the project demonstrates that Santa Marta has competitive conditions to transform green plantains into exportable pre-cooked patacones, generating added value, employment, and strengthening regional internationalization.

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