Comercio Internacional · 2020
Plan de Internacionalización para la empresa ‘Taller de cerámicas pflorez’ del municipio de Ráquira, Boyacá
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Resumen
This research explores the current situation of the company Taller de Cerámicas PFLOREZ, producer and marketer of artisan earthenware made from clay, identifying its strengths, weaknesses, opportunities and threats using a DOFA matrix. Once the diagnosis was made, a market investigation was carried out where it was found that the country with the greatest potential for the export of clay Mug wells is Mexico, more specifically Guadalajara, on the other hand, the costs of DFI were identified, as well as the procedures and documents necessary for the entry of the product to the Mexican market.