Administración de empresas · 2020
Plan de mercadeo Lactycol Company
Solo ficha. El repositorio marca este trabajo como «Acceso abierto»: el PDF no es público, así que aquí no hay texto para leer. Ver la ficha en el repositorio.
Resumen
In the following document, a marketing plan will be developed for the Lactycol Company, a company that belongs to the group of SMES, with 3 years of experience in the market, but with high expectations of transcending in competitive matters. Within the development of the document, concepts and theoretical ideas of experts and professionals in administrative management and marketing will be captured. As a starting point, a diagnosis of the company will be carried out to find out and evaluate how the organization's administrative, productive and commercial processes are developing.