Administración de empresas · 2020
Proyecto para la creación de una empresa de venta de brownies ¨Sweet Brownie¨ en la ciudad de Santa Marta
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Resumen
Consumer demand for healthy, low-cost brownies is generating significant change in the market in the city of Santa Marta, driving improvements in sales quality and encouraging innovation among business groups. For this reason, this business plan focuses on the marketing of baked goods, specifically brownies, created to benefit people who cannot afford to go to a chain store and pay high prices. The idea is that they can find this product in their neighborhood stores at a low cost.