Sporala red del conocimiento
Universidad Antonio Nariño

Administración de empresas · 2020

Plan estratégico de marketing para el establecimiento de comercio Foto Studio Digital Cali

Carvajal Collazos, Daniela AlexandraAsesor: Martínez Herrera, María Alicia

Solo ficha. El repositorio marca este trabajo como «Acceso abierto»: el PDF no es público, así que aquí no hay texto para leer. Ver la ficha en el repositorio.

Resumen

The purpose of this work is to implement a marketing strategy that can meet the needs and obstacles that a photography trade establishment presents at the moment, which has been affected by different factors such as technological innovation, the market to which it is intended to reach , changes in product or service preference, competition, among others. This strategy is intended to choose to modify and have new conventional ideas that allow this business establishment to continue in the labor market.

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