Sporala red del conocimiento
Universidad Antonio Nariño

Administración de empresas · 2020

Estudio de factibilidad para la comercialización online de cargadores solares en la ciudad de Santiago de Cali

Hoyos Marulanda, Michel Andrea · Quintero Imbajoa, Geraldin StefaniaAsesor: Martinez Herrera, Maria Alicia

Solo ficha. El repositorio marca este trabajo como «Acceso abierto»: el PDF no es público, así que aquí no hay texto para leer. Ver la ficha en el repositorio.

Resumen

This work seeks to determine the feasibility of commercializing solar chargers online in the city of Santiago de Cali, this being the main objective of this study. For the development of the work, 4 specific objectives were established, key factors to carry out the feasibility study. It was established that, according to the field work developed in the first objective, 81% of the potential market would be willing to buy solar chargers, and it was determined that the means most frequently surveyed by respondents to acquire this class of technological products They are through virtual platforms such as web pages or social networks.

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