Ingeniería Industrial · 2020
Diseño de un plan estratégico para la empresa manare S.A.S a partir de los factores productivos generados de fabricación, comercialización y aplicación de revestimientos arquitectónicos (pintura)
Solo ficha. El repositorio marca este trabajo como «Acceso abierto»: el PDF no es público, así que aquí no hay texto para leer. Ver la ficha en el repositorio.
Resumen
This degree project is based on the need to optimize the production process, manufacturing, marketing and application of architectural coatings in the company Manare S.A.S, by designing a strategic plan. To comply with it, a methodology was used based on an internal and external diagnosis of the company Manare S.A.S with the purpose of identifying the current conditions of the paint production process and the general situation of the market. The development of market research was directed at a specific competition (paint and hardware companies) and a type of customers (construction companies and contractors) considered to be the main consumers of the products offered by the architectural cladding sector. With this it was possible to know the level of perception of the service and consequently identify, design and prioritize strategies to access and have participation in this sector in the city of Yopal Casanare.