Comercio Internacional · 2020

CrossBorder e-commerce: nuevo acontecimiento en la Internacionalización de las mipymes en Colombia

Resumen

In this article, cross-border electronic commerce is analyzed in a general way as a new event in internationalization for MIPYMES (Colombian initials for Micro Pequeñas y Medianas Empresas) in Colombia. In the first section, it is examined the current situation of CrossBorder e-Commerce at a global, regional (Latin America), and national level. At the global level, the main countries that have a greater participation in global electronic commerce are identified. At the regional level, it is shown which Latin American countries are concentrated in regional electronic commerce. At the national level, it is considered to observe how e-Commerce has contributed to the country's economy, as well as the distribution of electronic commerce by departments and the behavior of the sectors that consumers demand the most, taking into account the CrossBorder e-Commerce in Colombia current situation.

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