Administración de empresas · 2021
Estudio de factibilidad para la creación de una empresa dedicada al diseño, fabricación y comercialización de ropa femenina en Bogotá
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Resumen
The objective of this work is to demonstrate the positive feasibility of creating a company dedicated to the design, manufacture and marketing of women's clothing in Bogota. This work is called feasibility study for the creation of a company dedicated to the design, manufacture and marketing of women's clothing in Bogota. The project has a complete market analysis where you can visualize the market segmentation with the population to which we will direct the finished products, this information allows us to analyze all the structural content in terms of sales strategies and expected highlights, has an operational analysis which shows the products and engineering processes of the products and, finally, a financial analysis which shows that the feasibility of creating the company is positive and profitable business idea.