Ingeniería Industrial · 2022
Influencia de la creatividad e innovación en el proceso de desarrollo de productos lácteos en Villavicencio
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Resumen
Given the current competitive scenario, global business trends recognize innovation and creativity as fundamental elements to stay afloat; however, the companies in the transforming link of the Colombian dairy sector require more work in innovation and creativity. Despite this, these components were not known how they influence the development process of such products in the city of Villavicencio, for which the present study was oriented to determine the influence of creativity and innovation in the development process of dairy products in the city of Villavicencio, developing a mixed approach research, and descriptive type, where the documentary consultation and the application of a survey were the main information collection techniques; To treat the quantitative information, the statistical package IBM Static SPSS was used, not only to find descriptive components, but also to perform a linear correlation analysis between the variables, through the Pearson correlation coefficient.