Comercio Internacional · 2022
Estrategias De Marketing Internacional Para El Turismo De Naturaleza En La Ciudad De Villavicencio
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Resumen
The monograph international marketing strategies for nature tourism in the city of Villavicencio, focused on the detection of the situation of the city of Villavicencio in which the participation of nature tourism services is recognized from the infrastructure and logistics that is being developed based on market promotion activities. Its general objective Formulate international marketing strategies for nature tourism in the city of Villavicencio; from the construction of a theoretical base in which foundations of experience are confirmed at the national, international and local levels.