Ingeniería Industrial · 2023
Plan de marketing para la panadería K-RU-K ubicada en Ciénaga - Magdalena
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Resumen
This research project is called Marketing Plan for the K-RU-K Bakery located in Ciénaga, Magdalena. This was carried out taking into account the market, therefore, different investigations were carried out which helped to obtain the data with which different observations and recommendations could be made. One of the strategies that were addressed in this work was the development of a market research because the customer plays a key role in these businesses where competitiveness is very high and the implementation of the 4p's of marketing where specific recommendations are made based on an analysis made in order to achieve a high management and to generate greater competitiveness in terms of other local sector.