Especialización en Gobierno de Datos · 2023
Dashboard para la visualización de indicadores de Rating y Ranking de los canales de televisión comercializados en Villavicencio
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Resumen
Mayha Comunicaciones (The name of the company was substituted to maintain confidentiality and the information used for this work does not correspond to the reality of the business) markets a cable television product in the city of Villavicencio, Colombia, and has begun to work with 97 programming companies that generate 163 channels that broadcast 1,440 minutes of daily programming. This makes it difficult to obtain quantitative measurement metrics of the audience of a program and the classification of television channels based on their audience or performance.