Comercio Internacional · 2023
Plan de negocios para la producción y exportación a los Estados Unidos de América de jabones artesanales a base de glicerina natural Narám.
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Resumen
Narám is a brand of natural handmade soaps made from pure glycerin, without artificial chemical additives or salt compounds. The brand produces diverse types of natural soaps divided into commercial lines, which are created by understanding, and with the aim of satisfying, the specific needs of consumers' different skin types. Following, the technical characteristics of the offered products will be introduced; administrative: such as the type of company, organizational structure, competition analysis and market segmentation; financial: with costs, projections and analysis that presents the viability of the entrepreneurship and in the brand´s commercial aspect: with analysis for the B2B and B2C distribution of Narám products.