Contaduría Pública · 2023
Propuesta de implementacion del Marketing Digital como herramienta de competitividad y rentabilidad en el desarrollo financiero de la empresa
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Resumen
Taking into account the importance that digital technologies have for the company MagicTour Colombia SAS and knowing the dynamics of its business, we set out to carry out this project in order to achieve benefits of competitiveness and financial development, due to the fact that new digital technologies allow having a broader approach, through tools, such as the use of information and communication technologies (ICT). The main directions that will be implemented will carry out each and every one of the processes that will promote the company's products and services, increasing visibility and recognition, boosting sales, locating customers with the highest qualified potential and working on the factors that contribute to continue maintaining a close relationship with old customers, achieving improvements inspired by their opinions and generating great loyalty.