Administración de empresas · 2023
Plan de negocios para la creación de una línea de consumo saludable, en la panificadora Dora Pan, Santa Marta
Solo ficha. El repositorio marca este trabajo como «Acceso abierto»: el PDF no es público, así que aquí no hay texto para leer. Ver la ficha en el repositorio.
Resumen
This business plan aims to generate a model for the creation of a line of bakery products beneficial to health in the organizational context of the bakery DORAPAN, located in the city of Santa Marta. In view of the limited supply of health-oriented bakery products in traditional bakeries, it is intended to open the current product catalog, and propose a line of consumption with different commercial proposals containing healthy and artisanal trends; likewise, to work under the objective of strengthening the existing business model with the implementation of operational, tactical and strategic strategies to meet the new line of consumption.