Ingeniería Industrial · 2024
Plan estratégico de mercadeo para la empresa Gusticos Light en el municipio de Ciénaga - Magdalena
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Resumen
This project focuses on the creation and planning of the design of a strategic marketing plan for the Gusticos Light healthy confectionery located in the municipality of Ciénaga - Magdalena, approximately two years ago, this company began its operations and its main economic activity is focused in the production of healthy cakes. Given the need to improve its competitiveness, attraction and customer loyalty, the creation of a strategic marketing plan was proposed.