Comercio Internacional · 2024

Propuesta de una app como estrategia de marketing internacional para el sector turístico de Santa Marta-Magdalena

Resumen

Santa Marta is an important (destination) in the national tourism of Colombia and for the world, its parks, culture, natural resources, people, and stories are aspects that positively influence the city's tourism, the objective of this work is based on the creation and implementation of an app as a national and international marketing strategy. With a mixed study method, to analyze the effectiveness and cultural perspective of a tourism application for Santa Marta, classified as a descriptive exploratory research, which seeks to determine key properties of the phenomenon and understand the perception of the applications in different places

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