Sporala red del conocimiento
Universidad Antonio Nariño

Comercio Internacional · 2023

Economía del cuidado para la internacionalización de productos cosméticos del Valle del Cauca

Olave Ordoñez, DianaAsesor: Muñoz Aguilar, Rafael Antonio

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Resumen

The beauty market has been characterized by its primary marketing through traditional sales channels, ranging from beauty parlors to consulting and catalog sales models, which have also been models of economic development and job creation around the world. world, in addition to the fact that there are careers for managing this market, today both men and women want to make changes in their physical part, in their self-esteem and in Colombia they are motivated not only to buy cosmetic products, but also the importance of within of this item.

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